The FCC Proposes New Rules Requiring Robocallers to Disclose Use of AI

The Federal Communications Commission (FCC) has recently put forth a proposal that aims to regulate the use of artificial intelligence in robocalls. This initiative builds upon the FCC’s existing ban on AI-generated robocalls without prior consent, with the new rules focusing on disclosure requirements for callers utilizing AI technology.

The proposed rules by the FCC would mandate that robocallers explicitly state their use of artificial intelligence when seeking consent for future calls and messages. This disclosure is essential, as AI-generated calls are deemed to pose a higher risk of potential fraud and scams, according to the regulatory body.

In order to provide clarity on what constitutes an “AI-generated call,” the FCC suggests defining it as any call utilizing technology to create artificial or prerecorded voices or texts. This includes the use of computational technology, machine learning, predictive algorithms, and large language models to process natural language and produce voice or text content for communication.

While implementing stringent rules regarding AI-generated calls, the FCC also acknowledges the need for accommodating individuals with speech and hearing disabilities. An exception would be made for those using AI-generated voice software to facilitate outbound phone calls, ensuring no unsolicited advertisements are included, and no charges are incurred by the call recipients.

By introducing these new regulations, the FCC aims to better protect consumers from potential fraudulent activities associated with AI-generated robocalls. The emphasis on disclosure and consent seeks to enhance transparency in communication practices and reduce the prevalence of scams targeting unsuspecting individuals.

The FCC’s proposal for requiring robocallers to disclose their use of artificial intelligence marks a significant step towards addressing the challenges posed by AI-generated calls. As technology continues to evolve, it is crucial to establish clear guidelines and safeguards to safeguard the integrity of telecommunication services and uphold consumer trust.