One of the key takeaways from a recent analysis conducted by CreatorIQ in collaboration with TikTok is the importance of working with creators to build trust with the audience. The report shows that 55% of TikTok users are more likely to trust brands when they hear about them from creators, compared to other forms of advertising. This emphasizes the need for brands to establish long-term partnerships with aligned creators to ensure consistency in brand messaging.
Research conducted by CreatorIQ indicates that a creator who consistently posts about a brand over an extended period of time is more credible in the eyes of consumers. This highlights the value of long-term agreements with creators, as it increases the likelihood of consumers purchasing a product or engaging with a brand. Therefore, it is essential for brands to carefully research and select creators that best align with their target audience to maximize the impact of their TikTok marketing strategy.
Another crucial aspect highlighted in the report is the significance of engagement rates in maximizing brand messaging on TikTok. CreatorIQ emphasizes the importance of monitoring and improving engagement rates to increase the effectiveness of brand content on the platform. By focusing on creating engaging and interactive content, brands can enhance their visibility and appeal to TikTok users.
In terms of specific brand sectors, the report reveals that beauty and fashion brands are the most popular verticals on TikTok based on Earned Media Value (EMV). This measurement, developed by CreatorIQ, quantifies the value of social media content by analyzing post engagement. The dominance of beauty and fashion brands on TikTok is not surprising given the platform’s cultural influence, with TikTok emerging as a significant player in the beauty and wellness retail sector in the U.K.
The report also highlights a list of the top 100 brands on TikTok based on EMV, providing valuable insights and best practices for brands looking to enhance their presence on the platform. By studying how these top brands leverage TikTok to connect with their audience, marketers can gain valuable pointers and inspiration to optimize their TikTok marketing strategy.
For brands operating in the beauty and fashion sector, TikTok presents a golden opportunity to engage with a highly receptive audience. As the platform continues to grow in popularity, brands in these sectors should leverage TikTok as a key component of their marketing strategy, especially during key promotional periods such as the holiday season.
The analysis conducted by CreatorIQ in partnership with TikTok offers invaluable insights and recommendations for brands looking to elevate their TikTok marketing strategy. By prioritizing long-term partnerships with creators, focusing on engagement rates, and drawing inspiration from top-performing brands on the platform, marketers can maximize their brand visibility and engagement on TikTok.
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