The sequel to the toybox explorer Supraland, called Supraworld, is set to hit early access this year. Developers Supra Games announced this exciting news in a Steam update post. This continuation of the sandbox adventure game is eagerly anticipated by fans of the original, which was released in 2019.
Supra Games have decided to take the early access route once again for Supraworld. They believe that this approach provides a significant advantage in terms of receiving feedback and staying motivated throughout the development process. According to the developers, watching players engage with the game reminds them of the purpose behind their work and encourages them to continuously improve the player experience. Additionally, the financial support from early access sales is crucial for sustaining the development of the game, especially given the three years of work that have already gone into it.
Frank Communication Style
One noteworthy aspect of Supra Games’ approach to promoting their games is their candid and direct communication style. They openly acknowledge the financial challenges of game production, highlighting the expensive nature of the process. This transparency extends to their marketing efforts, as seen in the detailed description of the previous game’s estimated playtime and gameplay breakdown. By eschewing traditional marketing tactics in favor of straightforward information, Supra Games effectively communicate the value and unique features of their games to potential players.
Despite the unconventional marketing strategies employed by Supra Games, their approach has resonated with players. In a review of Supraland, John from RPS praised the game as “an absolute joy.” This positive reception indicates that the developer’s focus on delivering an engaging and enjoyable gameplay experience has been successful, even without adhering to traditional industry norms.
The upcoming release of Supraworld and the continued success of Supra Games demonstrate the effectiveness of a candid and player-focused approach to game development and marketing. By prioritizing player feedback, maintaining transparency about their development process, and delivering high-quality gameplay experiences, Supra Games have established themselves as a developer to watch in the indie game scene.
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