Google and Meta’s reported deal to create and display ads targeted at minor users has raised significant ethical concerns. Despite both tech companies claiming not to target ads to individuals under the age of 18, a recent report by the Financial Times revealed a different story. Google worked on a marketing project aimed at teenagers
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LinkedIn has recently extended its sponsored newsletters feature to include those created by users on the app, allowing brands to increase their reach by putting their branding on popular newsletters developed by industry thought leaders. This new opportunity enables companies to promote their newsletters to a wider audience through paid boosts, offering more exposure options
Elon Musk’s social media platform X has recently filed a lawsuit against a global advertising alliance and several major companies, including Mars and CVS Health. This lawsuit alleges that these entities unlawfully conspired to boycott the platform, resulting in a significant loss of revenue for X. X lodged the lawsuit in federal court in Texas
Meta has recently made a significant change that could impact how advertisers target their audiences on the platform. Detailed targeting exclusions have been removed as an option for all new campaigns. While this may seem like a drastic measure, Meta’s decision is based on data and the belief that their advanced AI systems can better
It is no secret that Elon Musk and his followers are often quick to tout X’s success, especially when it comes to user metrics. However, a closer look at the data reveals some questionable claims regarding X’s usage. While Musk has been known to amplify reports suggesting that X is outperforming Meta’s apps in terms
Threads, the social platform closely linked to Instagram, has recently announced that it has reached 200 million monthly active users. This milestone, highlighted by Meta CEO Mark Zuckerberg during a recent earnings call, signifies a significant achievement for the platform. Despite the skepticism from some regarding Threads’ growth due to its association with Instagram, the
Telegram has recently introduced several new features aimed at improving the overall user experience. One of the most notable additions is the introduction of a new in-app browser with support for multiple tabs. This allows users to easily switch between different web pages without losing their progress. Additionally, the new browser also supports decentralized websites
E.l.f. has recently become the first official beauty partner of Hot Girl Walk, a fitness organization focused on encouraging movement among women. This strategic partnership aims to promote the message of empowerment and self-care through physical activity. To celebrate this collaboration, E.l.f. launched a two-minute video that parodies the look and feel of televised sports
Publicis Groupe’s recent acquisition of Influential, the world’s largest influencer marketing company, marks a significant move in the marketing industry. The announcement of the deal, reportedly worth $500 million, highlights the growing importance of influencer marketing in reaching target consumers and communities globally. By integrating Influential’s network of over 3.5 million creators with consumer insights
One of the key takeaways from a recent analysis conducted by CreatorIQ in collaboration with TikTok is the importance of working with creators to build trust with the audience. The report shows that 55% of TikTok users are more likely to trust brands when they hear about them from creators, compared to other forms of