Meta has recently made a significant change that could impact how advertisers target their audiences on the platform. Detailed targeting exclusions have been removed as an option for all new campaigns. While this may seem like a drastic measure, Meta’s decision is based on data and the belief that their advanced AI systems can better
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It is no secret that Elon Musk and his followers are often quick to tout X’s success, especially when it comes to user metrics. However, a closer look at the data reveals some questionable claims regarding X’s usage. While Musk has been known to amplify reports suggesting that X is outperforming Meta’s apps in terms
Threads, the social platform closely linked to Instagram, has recently announced that it has reached 200 million monthly active users. This milestone, highlighted by Meta CEO Mark Zuckerberg during a recent earnings call, signifies a significant achievement for the platform. Despite the skepticism from some regarding Threads’ growth due to its association with Instagram, the
Telegram has recently introduced several new features aimed at improving the overall user experience. One of the most notable additions is the introduction of a new in-app browser with support for multiple tabs. This allows users to easily switch between different web pages without losing their progress. Additionally, the new browser also supports decentralized websites
E.l.f. has recently become the first official beauty partner of Hot Girl Walk, a fitness organization focused on encouraging movement among women. This strategic partnership aims to promote the message of empowerment and self-care through physical activity. To celebrate this collaboration, E.l.f. launched a two-minute video that parodies the look and feel of televised sports
Publicis Groupe’s recent acquisition of Influential, the world’s largest influencer marketing company, marks a significant move in the marketing industry. The announcement of the deal, reportedly worth $500 million, highlights the growing importance of influencer marketing in reaching target consumers and communities globally. By integrating Influential’s network of over 3.5 million creators with consumer insights
One of the key takeaways from a recent analysis conducted by CreatorIQ in collaboration with TikTok is the importance of working with creators to build trust with the audience. The report shows that 55% of TikTok users are more likely to trust brands when they hear about them from creators, compared to other forms of
Despite claims of surging popularity and record-high usage, X’s financial situation tells a different story. CEO Linda Yaccarino faces the challenging task of winning back advertisers as the app’s revenue continues to decline. Internal documents reveal a 25 percent drop in revenue in the second quarter of this year compared to the first quarter, and
The recent introduction of a new data usage setting by X has raised concerns among users regarding privacy and data security. This article provides a critical analysis of the implications of this new setting and its potential impact on user data. X has silently added a new setting within user accounts that gives permission to
Snapchat has recently announced a variety of new features and elements in honor of the upcoming 2024 Olympics. These new additions include AR Lenses, official highlights, filters, and more. Snap is going the extra mile this time around to enhance fan engagement with the Games, which could potentially lead to increased activity on the platform.