WhatsApp for iOS has recently released a new feature that allows users to create events directly in group chats. This update comes after the feature was initially spotted in a beta version of the app for Android by a feature tracker. The Event option in group chats was discovered in WhatsApp for iOS app version
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Elon Musk recently made a bold claim on Twitter stating that the platform’s usage had reached an all-time high in the US. This assertion was based on the platform garnering 76 billion total user-seconds, surpassing the previous record by 5%. However, upon closer examination, doubts arise about the accuracy of these claims. While Musk touts
X recently launched updated ad analytics features to provide advertisers with better insight into their paid content performance. The new dashboard includes large performance charts for easy visualization of ad performance metrics. While the information itself isn’t new, the updated presentation with intuitive tabs and clickable links makes tracking and analyzing data more efficient. This
Facebook and Instagram advertisers need to be aware of a significant change coming their way. Starting next week, a 30% fee will be added to ads purchased via an iOS device, with the money going directly to Apple. This additional charge, first introduced to U.S. advertisers in February, is now being rolled out to all
In the current landscape of social media platforms, data security has become a paramount concern for users and regulators alike. With the rise of concerns surrounding privacy and data protection, companies such as TikTok are under increasing scrutiny to ensure the safety and security of user information. Despite facing a ban in the U.S. due
Threads, the photo-sharing app developed by Instagram, appears to be experimenting with a new feature that would allow users to post content that disappears after 24 hours. This ephemeral posting option, as showcased by app researcher Alessandro Paluzzi, could potentially give users more freedom to share without the fear of their past posts coming back
YouTube recently announced that it is testing a new feature called ‘Hype’ as a way to provide more community support to small content creators. This feature is currently available to viewers in select regions, including Brazil, Turkey, and Taiwan. Creators who meet certain criteria will be eligible to participate in this program, which aims to
Reddit has recently revealed some interesting insights into how Redditors are utilizing the platform for holiday shopping research. One fascinating trend is that many users are already on the lookout for great deals up to six months before the holiday season kicks off. Reddit has emerged as a crucial discovery and validation tool for these
WhatsApp is introducing a new era of stickers with enhanced interactivity and dynamic animations, thanks to the integration of the Lottie framework support. Initially spotted in a beta version of the WhatsApp for Android app back in February, this feature is now being widely rolled out with the latest stable update for both Android and
Facebook has recently introduced a new feature that allows businesses to optimize the performance of their Reels through automated A/B testing. This feature creates variations of the Reel content and tests them with different audience segments to determine the top performer. While this may seem like a convenient tool for page managers, it raises questions