Reddit has recently announced an update to its agency partner program, unveiling a new badging system for approved partners. This initiative is part of Reddit’s ongoing efforts to enhance its advertising options and make them more visible to a wider range of brands. The Official Partner Badging Program is designed for agency partners who wish
Social Media
Meta is introducing a new update for Meta Business Suite that will revolutionize the way you manage your Facebook and Instagram profiles. With this update, you can now connect up to 10 profiles to your Meta Business Suite account, allowing you to seamlessly switch between them without the need to constantly log in and out.
WhatsApp is reportedly working on a ground-breaking new artificial intelligence feature that will revolutionize the way users interact with the app. This new feature will allow users to have hands-free verbal conversations with Meta AI, the AI chatbot integrated into WhatsApp. While previous reports suggested that users would only be able to send voice notes
In a surprising turn of events, Instagram Threads users on desktop are now greeted with the unveiling of a brand new analytics dashboard. This dashboard provides a plethora of valuable performance insights for user profiles. Among the key elements that users can now gain access to are overall “Views” – Instagram’s latest preferred metric over
TikTok, in its quest to increase user engagement, has recently introduced a new set of features in its direct messaging platform. These features include the addition of stickers, both video stickers made up of TikTok clips and user-created sticker sets that can be shared within the app. The platform has also launched a sticker management
Google and Meta’s reported deal to create and display ads targeted at minor users has raised significant ethical concerns. Despite both tech companies claiming not to target ads to individuals under the age of 18, a recent report by the Financial Times revealed a different story. Google worked on a marketing project aimed at teenagers
LinkedIn has recently extended its sponsored newsletters feature to include those created by users on the app, allowing brands to increase their reach by putting their branding on popular newsletters developed by industry thought leaders. This new opportunity enables companies to promote their newsletters to a wider audience through paid boosts, offering more exposure options
Elon Musk’s social media platform X has recently filed a lawsuit against a global advertising alliance and several major companies, including Mars and CVS Health. This lawsuit alleges that these entities unlawfully conspired to boycott the platform, resulting in a significant loss of revenue for X. X lodged the lawsuit in federal court in Texas
Meta has recently made a significant change that could impact how advertisers target their audiences on the platform. Detailed targeting exclusions have been removed as an option for all new campaigns. While this may seem like a drastic measure, Meta’s decision is based on data and the belief that their advanced AI systems can better
It is no secret that Elon Musk and his followers are often quick to tout X’s success, especially when it comes to user metrics. However, a closer look at the data reveals some questionable claims regarding X’s usage. While Musk has been known to amplify reports suggesting that X is outperforming Meta’s apps in terms