E.l.f. has recently become the first official beauty partner of Hot Girl Walk, a fitness organization focused on encouraging movement among women. This strategic partnership aims to promote the message of empowerment and self-care through physical activity. To celebrate this collaboration, E.l.f. launched a two-minute video that parodies the look and feel of televised sports
Social Media
Publicis Groupe’s recent acquisition of Influential, the world’s largest influencer marketing company, marks a significant move in the marketing industry. The announcement of the deal, reportedly worth $500 million, highlights the growing importance of influencer marketing in reaching target consumers and communities globally. By integrating Influential’s network of over 3.5 million creators with consumer insights
One of the key takeaways from a recent analysis conducted by CreatorIQ in collaboration with TikTok is the importance of working with creators to build trust with the audience. The report shows that 55% of TikTok users are more likely to trust brands when they hear about them from creators, compared to other forms of
Despite claims of surging popularity and record-high usage, X’s financial situation tells a different story. CEO Linda Yaccarino faces the challenging task of winning back advertisers as the app’s revenue continues to decline. Internal documents reveal a 25 percent drop in revenue in the second quarter of this year compared to the first quarter, and
The recent introduction of a new data usage setting by X has raised concerns among users regarding privacy and data security. This article provides a critical analysis of the implications of this new setting and its potential impact on user data. X has silently added a new setting within user accounts that gives permission to
Snapchat has recently announced a variety of new features and elements in honor of the upcoming 2024 Olympics. These new additions include AR Lenses, official highlights, filters, and more. Snap is going the extra mile this time around to enhance fan engagement with the Games, which could potentially lead to increased activity on the platform.
Elon Musk’s company, X, has recently introduced a feature that gives users the power to control whether their posts and interactions are used to train the artificial intelligence chatbot, Grok. This move towards transparency and user empowerment is a step in the right direction for technology companies like X, who often collect and use user
X has recently introduced new features for its Grok AI chatbot, providing more ways for users to interact with the platform. One of the key additions is the profile analysis feature, which is now available exclusively to X Premium subscribers. This new feature allows users to get a detailed summary of a profile by simply
YouTube has introduced a new feature that allows creators to save music from the Shorts feed, making it easier to reuse Shorts audio in various applications. This new update enables users to directly “Save Music” from the Shorts UI, which will then store the audio in their chosen sounds folder. Previously, creators had to resort
Meta is pressing forward with its AI development plan by extending the reach of its Meta AI chatbot to seven additional languages. The regions gaining access to the chatbot include Argentina, Chile, Colombia, Ecuador, Mexico, Peru, and Cameroon. Users can now interact with the bot in seven new languages, namely French, German, Hindi, Hindi-Romanized Script,