Social Media

The use of generative AI in social platforms is becoming increasingly prevalent, with companies like X exploring new and innovative ways to integrate AI chatbots like Grok into their apps. While Meta’s AI chatbot has faced criticism, X is determined to make Grok a central feature of its platform to enhance user engagement and experience.
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TikTok has recently made significant changes to its advertising targeting options, specifically aimed at teen users. Advertisers can no longer reach teens in the U.S. using personalized targeting and campaign selections. Instead, they are limited to broad targeting options such as location, language, and device-related information. This change is crucial in protecting teen user data
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