In a groundbreaking announcement, Meta, the parent company of Facebook, unveiled its newest artificial intelligence model, Movie Gen. This innovative tool aims to redefine video and audio content generation by producing realistic clips based on user prompts. Meta claims that Movie Gen is poised to rival existing solutions from notable competitors like OpenAI and ElevenLabs,
Social Media
The social media realm is rapidly transforming, reflecting a dynamic interplay between technology advancements, shifting corporate policies, and societal expectations. As we step into 2025, it becomes increasingly crucial for social media professionals to adapt and refine their skills in the face of this turbulent environment. This necessity is underscored by external pressures from regulatory
As Halloween approaches, social media platforms are primed for a seasonal surge in engagement, and Snapchat is no exception. The platform is reviving its successful Halloween-themed content series, Phantom House, which promises to blend entertainment and marketing in innovative ways. According to insights shared with Marketing Dive, brands such as Maybelline New York, State Farm,
In an increasingly competitive beverage market, brands must adapt to changing consumer habits and platforms. Corona, a longstanding staple in the world of Mexican lagers, has taken a bold step in its marketing strategy by shifting gears from traditional long-form video content to a more dynamic short-form approach. This pivot aligns with the growing trend
Snapchat has recently introduced an innovative feature for its iOS users, known as “Footsteps,” which enables users to track and document the various locations they have visited while using the app. This feature aims to enhance users’ experience by allowing them to reflect on their journeys through the familiar lens of Snapchat’s social platform. However,
In the landscape of social media, Snapchat continues to assert its relevance, particularly as it relates to online shopping. The findings from a recent eMarketer report highlight Snapchat’s leading role in influencing user purchasing decisions through influencer content. Remarkably, 85.6% of Snapchat users reported making a purchase after viewing a creator promote a product directly
In today’s digital age, social media platforms like Instagram and Facebook have become integral to how we communicate, share, and consume information. One frequently echoed sentiment among users is the desire for a more simplified feed, one where you see posts exclusively from your chosen connections. Recently, Instagram’s head, Adam Mosseri, addressed this issue in
In a significant enforcement action, the European Union’s premier privacy regulator imposed a hefty fine of 91 million euros (approximately $101.5 million) on Meta, the parent company of Facebook. This fine stems from a troubling incident where the company inadvertently stored user passwords in an unprotected format known as ‘plaintext’. Such a lapse highlights the
Despite the fervor surrounding artificial intelligence (AI) and its burgeoning applications across various fields, one area remains troublingly stagnant: social media. While AI promises to revolutionize many sectors, its introduction to social platforms has been met with skepticism, particularly regarding the effectiveness and engagement of AI chatbots, especially those mimicking celebrities. While such concepts may
In an era where artificial intelligence (AI) technology is rapidly evolving, ensuring ethical development and usage has become paramount. Snapchat, alongside industry giants like OpenAI and Google, has recently committed to the European Union’s AI Pact. This initiative represents a proactive effort to adhere to forthcoming regulations that seek to govern the growing AI landscape,