The art community has been up in arms about the rise of generative AI, and for good reason. This technology poses a threat to artists’ livelihoods in more ways than one. Not only are AI models being trained on artists’ content without consent or compensation, but the widespread adoption of generative AI tools could potentially lead to a significant reduction in employment opportunities for digital illustrators. Procreate’s CEO, James Cuda, expressed his disdain for the direction the industry is taking, stating that the company has no intention of integrating generative AI into their products. This stance has been met with approval from many creatives who share Procreate’s concerns about the negative impact of AI on the art world.
Procreate made a bold statement on their website’s new AI section, declaring that generative AI is stripping away the humanity from artistic creations. The company firmly believes that this technology, which is built on a foundation of theft, is leading us down a path to a bleak future. While acknowledging the potential of machine learning, Procreate firmly states that the current trajectory of generative AI is not aligned with their values. This strong stance sets Procreate apart from other companies in the industry who have been more willing to embrace generative AI tools.
The Positive Response to Procreate’s Decision
The announcement from Procreate has been met with widespread praise from the creative community, who have grown increasingly discontent with the proliferation of generative AI tools in art applications. The backlash against generative AI has had ripple effects throughout the industry, with other companies such as Clip Studio Paint backtracking on their plans to introduce similar features. Even industry giants like Adobe, who have attempted to take a more “ethical” approach to generative AI, have faced criticism for their handling of the technology. Procreate’s commitment to avoiding generative AI and sticking to a one-time purchase model has garnered them a reputation as a company that truly cares about the well-being of artists.
In a landscape where subscription-based models are becoming increasingly common, Procreate’s decision to offer a one-time purchase option has been well-received by users. The company’s commitment to providing affordable and accessible tools for artists has endeared them to the creative community. Additionally, Procreate’s expansion into animation products and desktop offerings demonstrates their dedication to meeting the evolving needs of their users. As other companies struggle to navigate the complexities of generative AI and its implications for artists, Procreate stands out as a beacon of integrity and innovation in the industry.
Procreate’s steadfast stance against generative AI sets them apart as a company that prioritizes the interests of artists above all else. By taking a firm stand against the harmful impacts of AI on the creative community, Procreate has earned the respect and admiration of artists worldwide. As the debate around generative AI continues to unfold, Procreate remains a shining example of a company that truly values the contributions of artists and is committed to providing them with tools that empower rather than exploit.
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