Snapchat has recently announced a variety of new features and elements in honor of the upcoming 2024 Olympics. These new additions include AR Lenses, official highlights, filters, and more. Snap is going the extra mile this time around to enhance fan engagement with the Games, which could potentially lead to increased activity on the platform.
One of the key aspects of Snapchat’s Olympic celebration is its partnership with the International Olympic Commission (IOC). Together, they have created a series of AR Lenses that aim to capture the essence and spirit of the Games. These AR experiences, powered by Snap’s AR Camera Kit technology, can be accessed through both the official Paris 2024 Olympic Games app and Snapchat. By incorporating Olympic data feeds, IOC archival imagery, and more, these Lenses are designed to connect fans around the world to the Games.
Snap’s collaboration with the IOC goes beyond just the Snapchat platform. The official Olympics app also features links to Snap’s AR experiences, creating a seamless integration for fans. With 180 million Snapchatters engaging with sports content on the app each month, this partnership could be a strategic move to reach a younger audience and provide them with immersive digital experiences.
In addition to AR Lenses, the IOC has introduced scannable AR elements in official posters and promotions for the Games. When scanned using the Snapchat app, these elements activate a Snap Lens, adding a new layer of interactivity for fans. Furthermore, Bitmojis are being incorporated into the Olympic experience, with Snap collaborating with NBCUniversal to feature Team USA athlete Bitmojis in an Opening Ceremony in-app experience. Bitmojis have the potential to become a valuable connection point in the digital landscape, making them a strategic choice for enhancing engagement.
Snapchat is also taking its Olympic celebration offline with an interactive vending machine in the athletes’ village, powered by AR technology. Partnering with Coca-Cola, this machine offers photo opportunities, games, prizes, and refreshments, providing a unique experience for attendees. Additionally, Snap has secured partnerships with NBCUniversal and WBD to host highlights and official Games content on the platform, along with a selection of themed stickers to add to the Olympic experience.
Given the significant number of Snapchat users who are also fans of the Olympics, Snap is capitalizing on the anticipated interest in the event. By offering a variety of experiences and participatory opportunities, Snapchat aims to increase user engagement and draw more attention to the platform during the Games. This strategic approach may prove to be an effective way to generate buzz and attract more users to explore what Snapchat has to offer during this major sporting event.
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