Meta, formerly known as Facebook, is rumored to be considering a significant move into the fashion industry. According to reports from The Wall Street Journal, Meta is in discussions to acquire a 5% stake in EssilorLuxottica, the company behind the popular Ray Ban sunglasses. This potential investment could be valued at around $US5 billion, which would not only strengthen Meta’s partnership with EssilorLuxottica but also add to its bottom line for metaverse development.
While Meta has been working closely with EssilorLuxottica on its Ray Ban Stories glasses, the investment could signal a broader foray into fashion for the tech giant. EssilorLuxottica owns a portfolio of fashion brands, including Oakley, Sunglass Hut, and most recently, Supreme. This diverse collection of brands presents Meta with an opportunity to tap into the world of high-end fashion and design, beyond just AR wearables.
One intriguing possibility arising from Meta’s investment in EssilorLuxottica is the potential for collaborations with Supreme. If Meta were to partner with Supreme on limited-edition fashion drops, exclusively on Facebook and Instagram, it could bring a new level of coolness to Meta’s apps. Imagine a scenario where Meta releases a Supreme version of its popular Quest headset – the possibilities for a broader fashion crossover between the two brands are endless.
While the focus is currently on AR glasses and wearables, there is a clear opportunity for Meta to leverage its partnership with EssilorLuxottica to create a more fashion-forward image. By aligning itself with iconic fashion brands like Ray Ban and Supreme, Meta could position itself as a leader in both technology and style. This move could not only attract a younger audience but also solidify Meta’s presence in the evolving metaverse.
Meta’s potential investment in EssilorLuxottica represents a strategic decision that could catapult the tech company into the world of fashion. By aligning itself with renowned fashion brands and exploring unique collaborations, Meta has the opportunity to reinvigorate its image and attract a new generation of users. While the specifics of this partnership are still speculative, the potential for Meta to become a fashion-forward brand is undoubtedly an exciting prospect for the future.
Leave a Reply