YouTube recently announced that it is testing a new feature called ‘Hype’ as a way to provide more community support to small content creators. This feature is currently available to viewers in select regions, including Brazil, Turkey, and Taiwan. Creators who meet certain criteria will be eligible to participate in this program, which aims to boost the rankings of their videos among others published within the last seven days.
The ‘Hype’ feature allows viewers to not only like videos but also hype them, which in turn helps increase their ranking on the platform. The more a video is hyped, the higher it will be ranked, according to YouTube. This new system is expected to promote greater visibility for small content creators and help them reach a wider audience. However, there is a catch – only YouTube Partner Program creators with less than 500,000 subscribers are currently eligible for the ‘Hype’ program, and their videos must comply with YouTube’s Community Guidelines.
In addition to the ‘Hype’ feature, YouTube offers other ways for content creators to monetize their videos and gain support from their community. Creators can utilize options such as Super Chat and Super Stickers to earn money apart from ad revenue. These tools have proven to be beneficial for creators looking to make a living from their content and engage with their audience on a deeper level.
YouTube’s efforts to enhance community support for small content creators don’t stop with the ‘Hype’ program. The platform recently introduced a new feature that allows users to post comments below videos to provide additional context. This experimental feature is being rolled out in English to users in the US, with the option to add notes below videos. This feature aims to make it easier for viewers to understand the content and engage with creators in a more meaningful way.
While YouTube’s ‘Hype’ program and new comment feature are currently in the testing phase, they have the potential to revolutionize how small content creators interact with their audience and grow their channels. By providing more opportunities for community engagement and support, YouTube is paving the way for a more inclusive and supportive creator ecosystem on its platform. Only time will tell if these initiatives will be expanded to more content creators in the future, but for now, they represent a positive step towards empowering small creators and fostering a stronger sense of community on YouTube.
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